Panoptic Sorting on the Rise as MySpace Enters Behavioral Targeting Foray
Following recent announcements by Google, Yahoo, Microsoft, and Facebook, MySpace has announced it will begin targeting advertisements based on users profiles and behavior on their social networking...
View ArticleFTC Proposes Self-Regulatory Principles for Online Behavioral Advertising
On the heels of clearing the way for the Google-DoubleClick deal, and resulting from a recent meeting on behavioral advertising, the FTC today released a statement for comment on behavioral...
View ArticleProposed NY Law to Limit the Web Tracking also Requires Access to Data Collected
On the heels of growing public awareness of how “large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and...
View ArticleYahoo's New Ad Sales System to Include Behavioral Targeting
The New York Times is reporting details of Yahoo’s forthcoming new advertising system which will allow targeting of ads based on users’ online activities: Yahoo said the system, called AMP and still...
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More Details on Yahoo’s New Ad Sales System, AMP!
Yahoo has issued a press release on their new ad sales system, AMP! that provided a few new insights into this “powerful new online advertising platform.” The New York Times broke this story earlier,...
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Recent Activities in the Online Behavioral Advertising Privacy Sphere
There’s been a flurry of activity in recent weeks related to the privacy concerns of online behavioral advertising. Earlier this month, TRUSTe released a whitepaper designed to help online businesses...
View ArticleGoogle Launches Behavioral Advertising System, With Impressive (But Not Quite...
Today, Google announced its long-awaited behavioral targeted advertising program. Building from its acquisition of DoubleClick, Google’s new ad system — which it refers to as “interest-based...
View ArticlePrivads: Privacy Preserving Targeted Advertising
Helen Nissenbaum and others on the PORTIA and PRESIDIO projects have released a white paper describing Privads, a client-side behavioral advertising system designed to protect users’ privacy: Online...
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Firefox 4 Adds "Do Not Track", but Buries It
Mozilla has released Firefox version 4, featuring a new look and feel (Chrome, anyone?), and new privacy and security features. The feature with the most potential — and the most buzz — is “Do Not...
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Firefox 5 Adds Cross-Platform "Do Not Track", and Puts it in Privacy Tab
A few months ago Mozilla released Firefox 4, which featured an important “Do Not Track” function which informs websites and advertisers whether you wish to have your activity monitored and collected...
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